Australia tends to follow the rest of the world and this is the case with social media. The adoption of social media by corporates in Australia is nascent. The country is in market maker mode - a time when influencers should come together to help develop and educate, which makes it hard for me to understand the thinking behind the scheduling of two relevant events in Sydney.
ACE’s Online Social Networking and Business Collaboration and IIR’s Enterprise 2.0 will take place in Sydney on the same dates 3, 4, 5 December.
Now that’s a fine example of collaboration….this country!
I’v already opted to go for the ACE event (I am a bit worred that they felt the need to use the word ‘Online’ in the title of this event, by the way) but the Enterprise 2.0 line-up looks really good.
3 responses so far ↓
djankeet » Blog Archive » A fine example of collaboration… // November 25, 2007 at 2:16 am
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jennyambrozek // December 6, 2007 at 3:28 am
Curious. You write:
“Australia tends to follow the rest of the world and this is the case with social media. The adoption of social media by corporates in Australia is nascent.”
I wonder why? How evolved do you believe adoption of participative media technologies is elsewhere?
Daniel // December 6, 2007 at 3:39 am
Its well advanced in other markets. GM (General Motors), Dell, Ducatti are a couple of examples that you should look into.
There are examples here too (Telstra) and yesterday I learnt about an interesting project in NZ: http://www.psnetwork.org.nz/blog/?s=policing+act